Dr. Itrat Batool

Itrat Batool

RSM

Research School of Management

Position
Research and Engagement Assistant
Email
itrat.batool@anu.edu.au
Phone number
+61 2 612 53037
Office
Room 1080, LF Crisp Bld (26)
Research areas
  • Artificial Intelligence Marketing
  • Product Visual Cues
  • Visual Information Processing
Biography

I am currently working as a Research and Engagement Assistant at the Research School of Management, Australian National University (ANU). My current project is on digital health and artificial intelligence marketing. 

Previously, I was awarded a PhD in Marketing from ANU. In my PhD Dissertation, I investigated the role of product features in modifying consumers' visual perception. 

In 2015, I completed my Master of Science (Marketing) degree with a 4.00/4.00 CGPA. My favourite subject was ''Brand Management.'' I remember studying the stories of Keller and how brilliantly he crafted the Disney brand. I loved exploring ''Services Marketing'' too and learning how ''services'' can be both subtle and measurable at the same time. Prior to embarking upon my Master's degree in Marketing, I completed my Masters of Business Administration in 2010.

Currently, I am looking at how color and shape of the product alters the visual perception. I enjoyed presenting my research paper at the Marketing Science Conference held in Philadelphia, the United States, in June 2018.

Prior to this, I was awarded the First Place Prize in the Three Minute Thesis Competition by CBE, Australian National University, in 2017.