Nabila Nisha

Nabila Nisha


Research School of Management

PhD Candidate
Phone number
+61 2 612 54294
Room 1064, LF Crisp Bld (26)
Research areas
  • Sharing Platforms
  • Consumption Displacement
  • Consumer Identity
  • Self-Brand Connection
  • Luxury Brands

Nabila is a PhD Candidate in Marketing and a Casual Academic at the Research School of Management. Her academic credentials include a Bachelor of Business Administration in Accounting & Finance and Marketing from North South University, Bangladesh, and a Master of Science degree in Banking & Finance from the University of Essex, UK. She is also an Associate Fellow of the Higher Education Academy (UK).

Prior to commencing her doctoral studies, Nabila has been teaching at the School of Business and Economics of North South University, Bangladesh. In addition to teaching, she has also been part of a research project on Green Banking financed by the World Bank and Ministry of Education of Bangladesh.

Nabila's doctoral thesis focuses on the transformation of consumer value perception that stems from the displacement of luxury brand consumption induced by sharing platforms. Using grounded theory, her thesis explores how consumers perceive the value of luxury brands and how this perception impacts the process of their own identity construction. This combined approach also sheds light on the resulting connections consumers have with brands, especially as they rent these luxury brands instead of buying them.

Research publications

  • Nisha, N., Iqbal, M. & Rifat, A. (2019). The changing paradigm of health and mobile phones: An innovation in the health care system. Journal of Global Information Management, 27(1), 19-46.
  • Rifat, A., Nisha, N. & Iqbal, M. (2019). Predicting e-Tax service adoption: Integrating perceived risk, service quality & TAM. Journal of Electronic Commerce in Organizations, 17(3), 71-100.
  • Iqbal, M., Nisha, N. & Rashid, M. (2018). Bank selection criteria and satisfaction of retail customers of Islamic banks in Bangladesh. International Journal of Bank Marketing, 36(5), 931-946.
  • Sharif, A., Afshan, S. & Nisha, N. (2017). Impact of tourism on CO2 emission: Evidence from Pakistan. Asia Pacific Journal of Tourism Research, 22(4), 408-421.


Semester 2, 2021:

  • Tutor - MKTG2001 (Marketing Research)
  • Tutor - MKTG7060 (Applied Market Research)
  • Tutor - MKTG7260 (Marketing and Stakeholder Communications) - NIAA - Winter Session

Semester 1, 2021:

  • Tutor - MGMT7250 (Evidence-based Management) - NIAA - Autumn Session
  • Tutor - MKTG2031 (Consumer Behavior)
  • Tutor - MKTG7050 (Consumer Behavior Analysis)

Semester 1, 2020:

  • Tutor - MKTG2004 (Marketing)
  • Tutor - MKTG2031 (Consumer Behavior)
  • Tutor - MKTG7050 (Consumer Behavior Analysis)

Semester 2, 2019:

  • Tutor - MKTG2001 (Marketing Research)
  • Tutor - MKTG2004 (Marketing)
  • Tutor - MKTG7060 (Applied Market Research)

Semester 1, 2019:

  • Tutor - MKTG2031 (Consumer Behavior)

Semester 2, 2018:

  • Tutor - MKTG2004 (Marketing)


Consultation times

Please feel free to email me to set up a meeting.