Dr Nabila Nisha

Nabila Nisha

RSM

Research School of Management

Position
Lecturer
Email
nabila.nisha@anu.edu.au
Office
Room 1044, PAP Moran Bld (26B)
Research areas
  • Consumer Behavior
  • Sustainable Consumption
  • Social Marketing
  • Access-based Consumption
  • Grounded Theory and Qualitative Methods
Biography

Dr Nabila Nisha is a Lecturer in Marketing at the Research School of Management, where she has been teaching and coordinating undergraduate and postgraduate courses since 2023. She has over seven years of experience in curriculum design, teaching innovation, and student-centred learning across diverse contexts.

Her research and teaching interests lie at the intersection of sustainable consumption, consumer behaviour, marketing research, and qualitative methodologies, with a particular focus on access-based services and contemporary sustainability challenges. She completed her PhD in Marketing at the Australian National University in 2024, and her work contributes to emerging debates on circular consumption, materialism, sufficiency, and the tensions between desire and restraint in modern consumption markets.

Dr Nisha holds a Master of Science (MSc) in Banking & Finance from the University of Essex in United Kingdom and a Bachelor of Business Administration (BBA) from North South University in Bangladesh, with a dual major in Marketing and Finance & Accounting. This interdisciplinary foundation informs her integrated approach to research-led teaching and applied learning design. Prior to joining ANU, Dr Nisha taught at the School of Business and Economics, North South University in Bangladesh and contributed to a World Bank– and Ministry of Education–funded research project on Green Banking, reflecting her broader engagement with sustainability and institutional transformation.

At the Research School of Management, Dr Nisha teaches across a wide range of undergraduate and postgraduate Marketing courses, including Introduction to Marketing, Sustainable Marketing, Marketing Research, Applied Market Research, and Marketing Management. She is recognised for fostering inclusive and highly engaged learning environments through the integration of flipped classrooms, Work-Integrated Learning (WIL), and collaborative, industry-linked assessments. Her teaching philosophy is grounded in constructive alignment and reflective practice, with a strong emphasis on developing students’ critical thinking, ethical awareness, and real-world problem-solving capabilities. Her commitment to teaching quality has been recognised through multiple Teaching Award nominations, including Teaching Excellence (ANU, 2025), Citations for Outstanding Contribution to Student Learning (ANU, 2023), and Excellence in Tutoring (ANU, 2019).

Dr Nisha is also a Fellow of Advance HE (FHEA) and an active member of the ANU Education Fellowship Scheme (EFS) Committee, where she assesses Fellowship applications, provides developmental feedback, and mentors colleagues seeking professional recognition for teaching excellence. With her research, teaching, and pedagogical development, Dr Nisha seeks to cultivate reflective, research-literate, and socially responsible marketers for complex and sustainable futures.

Research publications

  • Nisha, N., Iqbal, M. & Rifat, A. (2019). The changing paradigm of health and mobile phones: An innovation in the health care system. Journal of Global Information Management, 27(1), 19-46.
  • Rifat, A., Nisha, N. & Iqbal, M. (2019). Predicting e-Tax service adoption: Integrating perceived risk, service quality & TAM. Journal of Electronic Commerce in Organizations, 17(3), 71-100.
  • Iqbal, M., Nisha, N. & Rashid, M. (2018). Bank selection criteria and satisfaction of retail customers of Islamic banks in Bangladesh. International Journal of Bank Marketing, 36(5), 931-946.
  • Sharif, A., Afshan, S. & Nisha, N. (2017). Impact of tourism on CO2 emission: Evidence from Pakistan. Asia Pacific Journal of Tourism Research, 22(4), 408-421.

Teaching

Postgraduate Courses:

  • Applied Market Research (MKTG8060)

Undergraduate Courses:

  • Introduction to Marketing (MKTG2004)
  • Marketing Research (MKTG3001)
  • Sustainable Marketing (MKTG2002)