Speaker: Dr Marian Makkar, RMIT University
Title: Risks and rewards of conducting research that drives societal impact
Date: Thursday, 27 November 2025
Time: 10:00am – 12:00pm
Venue: Allan Barton Forum, Level 2, CBE Building 26C
Mark Buschgens is the host of this visit.
Abstract:
Academic research has the power to create meaningful societal change, yet researchers often navigate complex challenges when engaging in impactful work (e.g., institutional support, community access, measuring impact, disseminating work). Dr Marian Makkar will share insights from her current research on housing security, blood donation engagement, and volunteering, highlighting the transformative potential of research in addressing real-world issues. The discussion will also explore the ethical, institutional, and personal risks associated with conducting research that challenges existing systems and influences policy and practice. This session offers an opportunity to reflect on the balance between the risks and rewards of research that drives societal impact.
Bio:
Dr. Marian Makkar is a Senior Lecturer (Assistant Professor) in Marketing at RMIT University, recognized for her research on consumer diversity and market inclusion. Her work explores the intersections of identity, technology, branding, and institutions to drive meaningful change. She collaborates with industry, not-for-profits, and communities to foster social impact, earning the 2024 RMIT University Research Excellence Award in Social Impact and the 2024 Emerging Researcher of the Year by the Australian and New Zealand Marketing Academic Conference (ANZMAC). Her research spans housing security, youth blood donation, and volunteer engagement, using innovative methodologies to inform policies and practices that enhance societal well-being.
Marian has published in leading international journals, including the International Journal of Research in Marketing, Journal of Business Research, European Journal of Marketing, Marketing Theory, Current Issues in Tourism, Journal of Fashion Marketing & Management, Journal of Retailing and Consumer Services, and Marketing Intelligence & Planning. Her work has also been presented at premier academic conferences such as the Association of Consumer Research, Consumer Culture Theory Consortium, and Australian and New Zealand Marketing Academy Conferences.