Research areas

Pricing; Pricing and marketing of services; Business information systems; Marketing; Management.

Biography

Katerina Kormusheva is a Lecturer of Marketing, Management and Employability. She is also Program Leader of the College of Business and Economics’ Internships courses. Katerina’s research interests include pricing models and marketing of services, consumer behaviour, strategic management, innovation, marketing in agricultural technology, and sustainable agriculture. Her research has been published in top-ranked management journals including Journal of Service Management.

Grants

2019 AAUT National Citation award for outstanding contribution to student learning

2019 Vice-Chancellor's Citation for Outstanding Contribution to Student Learning

2015 Academy of Marketing, Professor Malcolm McDonald Student Essay Prize

2016 Highly commended paper award, ANZMAC Doctoral Colloquium

Publications

Q. Tran, B. Turnbull, H. -T. Wu, A. J. S. De Silva, K. Kormusheva and J. Hu, "A Survey on Privacy-preserving Blockchain Systems (PPBS) and A Novel PPBS-based Framework for Smart Agriculture," in IEEE Open Journal of the Computer Society, doi: 10.1109/OJCS.2021.3053032.

Christoph Breidbach, Sunmee Choi, Benjamin Ellway, Byron W. Keating, Katerina Kormusheva, Christian Kowalkowski, Chiehyeon Lim, Paul Maglio, (2018) "Operating without operations: how is technology changing the role of the firm?", Journal of Service Management, https://doi.org/10.1108/JOSM-05-2018-0127

Kormusheva, K. (2003). Change of Behavior in Transition: The Bulgarian Protests in January 1997. Polish Sociological Review, (144), 435-443. Retrieved from http://www.jstor.org/stable/41274873

Consultation

Wed 5-6pm

Teaching

Current Teaching:

MKTG7260 Marketing and Stakeholder Communications

APS Graduate Certificate of Management program (MKTG7260 Marketing and Stakeholder Communications)

MKTG7028 Digital Marketing

MKTG2004 Marketing

CBEA3001 Special Industry Project

CBEA3070 and CBEA6070 College of Business and Economics Internship course

Tutoring and guest lecturing:

MGMT8022 Strategic Management

MGMT1003 Management, People and Organisations

BUSI2025 International business